The hospital
This site is published by Chongqing West District Hospital, a tertiary general hospital at 301 Huafu Avenue North Section, Jiulongpo District, Chongqing. Every reference to the hospital on this site means that institution.
Advertising and claims
This site names no brand of product, quotes no prices, and makes no claim about what a face should look like. It does not promise an outcome, does not offer an assessment, and carries no booking pressure of any kind. Every claim is attributed to the kind of evidence behind it, and regulatory status is reported as a separate question from aesthetic judgement.
Honesty requirements for this subject
Because proportion language sounds objective, this site states which claims are measurements and which are judgements, states that no face is symmetrical and none needs to be, and reports the risk added by each treated zone rather than describing a multi-zone plan as a single treatment.
Reviewer and review cycle
Ke He, MD, Deputy Director and Head of Skin & Laser Aesthetics, is the medical reviewer for this site. Content is reviewed at publication and on a short cycle, because the vocabulary around facial plans changes faster than the evidence does, and the date of the most recent review is shown on every page.